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Lack of aggressive ads blamed for tourism decline in SC
The Travel and Tourism Coalition told the House Tourism Caucus that a weaker fall ad campaign reduced visitation by 8 percent and hotel occupancy across Charleston Myrtle Beach and Hilton Head. Speakers cited a $15 billion annual impact and a $32 return per advertising dollar, urging continued promotion and policy changes including minibar bottle rules.
MENTIONED IN THIS ARTICLE
Columbia
State Travel and Tourism Coalition
Helen Hill
House Tourism Caucus
Charleston
Myrtle Beach
Hilton Head Island
House
David Wilkins
R. Greenville
Hill
Parks, Recreation and
John Durst
Durst
John McMillan
Council of
McMillan
Tom Sponselle
State Hospitality