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California Supreme Court bans merchants from asking ZIP codes
The California Supreme Court unanimously ruled that merchants cannot request customers ZIP codes when purchases are made with credit cards. The court held ZIP codes constitute personal identification information under state consumer protection law, overturning lower court rulings in a Williams Sonoma case sparked by a clerk asking for J essica Pineda s ZIP code. Justice Carlos Moreno warned allowing broader questions would undermine protections.
MENTIONED IN THIS ARTICLE
San Francisco
California Supreme Court
Williams- Sonoma Inc
Jessica Pineda
Pineda
Bill Dombrowski
California Retailers Association
William- Sonoma
Supreme Court
Carlos Moreno
Full Court
California