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Complex new rides push theme parks toward geeky depth
Central Florida parks unveil immersive experiences that blend storytelling with tech. Legoland's World of Chima, Universal's Transformers, and SeaWorld's Antarctica ride emphasize layered narratives, interactive elements, and cross media ties to attract diverse guests amid a crowded I-4 corridor.
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Winter Haven
Fla
Florida
Dumbo the
Legoland
Cartoon Network
Orlando
John Gerner
Leisure Business Advisors LLC
Legoland Florida