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Marketing in a Weak Economy Builds Brand Persistence
In a slow economy business owners should keep marketing to stay visible. Kellogg and Proctor and Gamble show that maintaining spend can yield long term gains, while competitors fade. Stay in front of customers with measured spending, boost efficiency, and preserve brand awareness for when demand returns. William L. Traver of BluFish Consulting, LLC in Marshall.
MENTIONED IN THIS ARTICLE
Kellogg’s
Post
Kellogg’ S
Proctor and Gamble
William L. Traver
BluFish Consulting, LLC
Marshall