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Newspaper
Acton Free Press
Location
Acton, Ontario, Canada
Date
Aug 15, 1940
Page
7
A motivational verse stresses that success starts with belief and mental attitude. It argues that thinking you can win or lose determines the outcome and encourages self confidence to rise above challenges.
Items from 1920 include rising honey prices 30 to 32 cents per pound. A silk factory seeks to locate here. The G W V A held a successful One Big Day with horse and whippet racing, a 6 to 3 bell game for Acton Pastimes, plus a garden party and dance. Wedding notices and a death in Acton mark the week.
Dr. Martin Gumpert cites medical reports to argue Nazi rule harmed German health. He notes rising infant diseases, widespread rickets, high diphtheria mortality, foot deformities in the Hitler Youth, labor-service sickness, and a 20.3 percent rise in illness from 1933 to 1936 with 200 million working days lost by 1939.
Newspaper comparison shows Second and Third Place winners in towns of 2892 and 3000 population. The Free Press ranks ahead of rivals in 6000 and 5225 population towns. Circulation figures support that Acton's Free Press offers strong reader service despite smaller market.
A sales message tailored for district households gains best attention when placed in a proven reader newspaper. The paper's established reach and positive reception ensure the ad is welcomed rather than discarded at the door.
Merchandisers across communities keep a regular message size to fit advertising budgets and always appear in every issue. Residents form a habit of checking store news and features in columns, valuing consistent spacing over sporadic larger ads.
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