Commercial club uses clipping bureau data to track publicity results
Secretary Ware explains a systematic approach where the Commercial club catalogs clippings by subject and paper, tracks inquiries by state, and maintains a card index to measure monthly returns from advertising. The method mirrors a big business advertising department.
MENTIONED IN THIS ARTICLE
Commercial Club
Ware
Illinois
Yakima Valley
The
John
John Smith
Kalamazoo
Chambers of Commerce
Northwest
Inquirer
Kennewick to Sound by the Water Route
Four Puget Sound Dredging Company scows at Kennewick Wash to be sent to Seattle via the Columbia River. They will run Celilo Falls during the Columbia’s freshet, then be driven through rapids and to the Sound. Hill interests may move scows from Celilo to Portland and reuse an old ferryboat.
MENTIONED IN THIS ARTICLE
Puget Sound Dredging Company
Kennewick
Wash
Seattle
Columbia
Celilo Falls
Hill
Celilo
Portland
Oregon Trunk
Surveyors Begin on Kittitas High Line
A 15 engineer team left Ellensburg to finish surveys for the 5 million dollar Kittitas High Line canal project. The current crew of 16 continues work on the south branch while the new party starts near the Yakima river siphon crossing at Dudley. Final notes will be turned in to prepare bids and construction is expected soon after late summer.
MENTIONED IN THIS ARTICLE
Ellensburg
Wash
The
Herald
Kittitas
Yakima River
Dudley
High Line
Extradition Request Marks Hawaii Hawaii Oath Records
Governor Hay issues requisition papers to extradite Ihachi Arai alias Tanaka Kazui for grand larceny in Franklin county. First extradition request from Hawaii in state history. Also an advertisement touts Herbine liver ailment remedy priced 60 cents from D. H. Fry and C. W. Camp.
MENTIONED IN THIS ARTICLE
Hawaii
Olympia
Hay Today
Hawaiian Islands
Ihachi Arai
Tanaka Kazui
Franklin County
Generosity Cited as Rare Virtue in Greville Quotation
A brief aphorism notes that men give little because they find little to give and that generosity is contagious. The quotation attributes the vice to limited personal abundance and suggests generosity can spread through imitation.
MENTIONED IN THIS ARTICLE
Greville
Outing to Horseshoe Bend of the Naches River
A vivid description invites summer visitors to the Horseshoe Bend valley near North Yakima. The panorama includes Palisades, Sentinel rock, Lonesome pines, and Cascades snow caps. It highlights a scenic drive from North Yakima through Naches Valley to Naches City on an easy, advantageous route.
MENTIONED IN THIS ARTICLE
Horseshoe Bend
Naches River
Devil's Slide
Palisades
Sentinel Rock
Lonesome Pines
Naches
Tieton
Cascades
Horsshoe
North Yakima
Naches City
Naches Valley
Horse Shoe
Alve
Four Attorneys Enter Republican Prosecution Nomination
Four candidates announce for the Republican nomination for prosecuting attorney. They are Sweet Cresap Gilbert and Walker Moren. Gilbert and Moren are former deputy and current deputy respectively, Cresap is a court commissioner, and Sweet is a prominent attorney not previously holding or seeking public office. The field suggests a high caliber pool for citizens to choose from.
MENTIONED IN THIS ARTICLE
Republican Party
Messrs. Sweet
Cresap
Gilbert
Walker Moren
Moren
Sweet
Citisiens
Chinese Famine Relief Slated As Death Toll Mounts
Reports from the Central China Relief committee in Shanghai detail widespread famine in Yangtze districts. D A Irvine describes villages stripped bare with only weeds to eat and villagers weakening to the point of collapse.
MENTIONED IN THIS ARTICLE
Central China Relief Committee
Shanghai
Yang Tse
D. A. Irvine
China Press
Wullichwang
Kiang Ch’iao
China
United States
American Red Cross
The Burglar Farm and the Father’s Invention
A fragmented dialogue hints at a burglar story with references to a father’s invention and a second burglar considering a theft. The text frames a rustic, conspiratorial mood with informal dialect and nonspecific plot details.
Yakima Evaporating Plant to Be Built Downtown
Fruit evaporator work 10 be pushed. Construction will start within two weeks at D Street and First Avenue North for a new Yakima Evaporating company plant. Capacity will be 3 to 4 tons daily of finished product, handling 20 to 30 tons of green apples or 15 to 20 tons of peaches. Plans call for one city plant this season with later plants near producing orchards.
MENTIONED IN THIS ARTICLE
D Street
First Avenue
Yakima
C. E. Norton
Company
Norton
Million Gift Fuels County Agriculturist Plan
A Chicago firm donates 1,000,000 to fund county agriculturists in every state to study local farming and advise on scientific management for higher yields. Immediate funds include 190,000 for 1090 counties, distributing 100 per county under Bert Ball of the crop improvement committee. The plan partners commercial agricultural and educational groups at the county level.
MENTIONED IN THIS ARTICLE
Chicago
Council of Grain Exchanges
Bert Ball
Muscle Morals Theme of Talk Emphasizes Body Mind Link
Dr George Fisher argued that physical mental and moral natures are inseparable. He warned fatigue drains moral energy, urged balanced exercise and modest muscle development over bulk, and urged YMCAs to extend fitness influence beyond members.
MENTIONED IN THIS ARTICLE
George J. Fisher
Y. M. C. A. Physical Department
George Fisher
Physical Department
Association
Fisher
International Committee
The
Dr. Risher
Springvale Buys Plant of Rudkin Dairy
Springvale Dairy gains Rudkin Dairy plant machinery and pasteurizing line after a Saturday deal by B F Huggins. Wheeler will run the new plant with upgraded auto bottling and storage, delivering milk at 4 degrees after afternoon milking. The Rudkin cows stay with Rudkin, and milk supply is contracted to Springvale. Public invited to inspect once installation completes.
MENTIONED IN THIS ARTICLE
B. F. Huggins
Rudkin Dairy
Springvale Dairy
T. H. Wheeler
Wheeler
Rudkin
Springvale
Prune Crop in Clarke County Nears Failure
Vancouver reports show Clarke county prune production may reach only about 25 percent of normal due to cold nights and rains. Unmatured fruit may fall after the June shed, while remaining prunes could reach larger sizes.
MENTIONED IN THIS ARTICLE
Vancouver
Wash
Clarke County
Sprays for Peach Aphis and Related Insects
District Inspector T O Morrison reviews effective sprays for peach aphis, rose aphis, and cherry black aphis. He endorses whale oil soap mixtures with sulfur or cresol, and cautions about mixing accuracy. High pressure vermorel nozzles are less effective than Bordeaux nozzles. apply before leaf curling for best insect contact.
MENTIONED IN THIS ARTICLE
T. O. Morrison
Department of State Commissioner of Horticulture
Huntley
Washington
The
Herald
Morrison
Colorado Experiment Station
Also Mentioned on This Page
Guise
Acc
Mother Gray
Kittitas High Line
D. H. Fry
C. W. Camp
Cor
3Rd
Yakima Avenues
Dr. Fisher
Seertie Cisse
Georgeioey Owe Ce
Aa Wei
Drensedt
Brenewell Mill & Lumber
Hunten Powell
Korner
Powell
Sunnyside
Outlook
Grandview
Rhode Island
Tieton Drive Poultry Ranch
Tieton Drive
Hubbard Ditch
P. O
North Yakima Wash