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Newspaper
Winchester Evening Star
Location
Winchester, Virginia, United States of America
Date
Sep 24, 1979
Page
5
Marlboro frames its brand around a low tar claim, emphasizing a smoother smoking experience and a lifestyle image. The campaign promotes lighter cigarettes as a healthier option despite ongoing health concerns and regulatory scrutiny.
Summary of May 78 FTC report noting cigarettes tested show 12 mg tar and 0.8 mg nicotine per cigarette by the FIC Method.
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