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New Car Previews Bring Glamour to Detroit in 1978 Debut
Auto makers including AMC Ford GM and Chrysler unveil 1978 models with high profile events in Detroit and other cities. Helicopter drop of an Autumn Red Concord spotlighting AMC signals a shift toward spectacle amid intensified competition and rising costs.
MENTIONED IN THIS ARTICLE
Times News
Detroit
American Motors Corporation
Concord
Richard Teague
AMC
Miami Beach
Montego Bay
Monte Carlo
General Motors
Ford
Chrysler
Frank Hedge
Hedge
Renaissance Center
Detroit Plaza
Juliet Prowse
Ella Fitzgerald
Nelson Riddle Orchestra
Chrysier
New York
Chicago
Los Angeles
G.M