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Shell Newspaper Campaign Proves Its Reach In Ads
A Shell Oil Co campaign placing most of its multi million dollar budget in daily papers shows high reader engagement and strong dealer support. Readership studies report Shell ads exceed eight year averages with open copy performance and high read most scores. Dealers largely rate the campaign as better or equal to last year.
MENTIONED IN THIS ARTICLE
Shell Oil Company
Shell
Bureau of Advertising
American Newspaper Publishers Association
Daniel Starch
Shell Or
Voice of
Shell Od