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Advertisers worry as viewers shun violent TV
Washington AP reports J Walter Thompson president Don Johnston says a March poll shows 10 percent of viewers avoid products advertised on violent programs and 8 percent consciously refrain from buying. He notes growing public hostility to violence and predicts more protests and boycotts as ads risk negative sales.
MENTIONED IN THIS ARTICLE
Washington
Don Johnston
J. Walter Thompson, Co
American Advertising Federation
Johnston
J. Walter Thompson
Ohnston