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TV Commercial Time Hack Provokes Mixed Reactions
AP column notes Professor James MacLachlan of New York University proposes compressing 30 second ads to 24 seconds, claiming greater impact. Critics raise concerns while supporters see potential to trim spaces in prime time and possibly alter programs and viewer habits. The piece mentions TV Guide and NBC Today as venues of debate and references Shirley Mason, a cancer death in Los Angeles.
MENTIONED IN THIS ARTICLE
AP Television
Los Angeles
James MacLachlan
MacLachlan
New York University
NBC
Ropers
ABC
Shirley Mason
New York
Miss Mason
The
Edison Co
Paris