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Philip Morris targets 7-Up market with bold ad push
In Richmond, Virginia, Philip Morris plans a $40 million annual campaign to elevate 7-Up, aiming to challenge Coca-Cola and Pepsi. Millhiser says the acquisition is for long term growth, leveraging the global marketing network to reach young, active consumers.
MENTIONED IN THIS ARTICLE
Richmond, Va
Philip Morris ,Inc
Philip Morris
Ross Millhiser
Tobacco-And-Beer Corporation
America
Coca-Cola
Pepsi
Millhiser
Tion
the Brewing Co
U.S
Anheuser-Busch