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Newspaper
Winchester Evening Star
Location
Winchester, Virginia, United States of America
Date
Jul 15, 1924
Page
9
Merchants in Winchester unite for a two day sale on July 16 and 17 featuring 35 merchants. Stores advertise below cost pricing to attract new customers and promise the largest sale of its kind in the city. Keep the paper for the advertised prices to be offered on Dollar Days.
The Star offers a $20 prize drawn from numbers on slips given with each $1 purchase. Tear slips in half, drop one in the ballot box, keep the other. Four winning numbers win a $10 gold piece, two $5 gold pieces, and a subscription to The Evening Star. Present the corresponding half to claim.
Thousands of dollars worth of goods will be on display for a two day Dollar Days sale Wednesday and Thursday. Merchants say the event offers real bargains with recently purchased stock in good condition and aims to draw steady customer patronage for future community sales.
Merchants of the OK plan a yearly Dollar Day on July 16 and 17 to boost business in the dull season. They aim to offer deep discounts to attract customers, hoping large turnout and sustained trade through sacrifices to keep shops open during the slow month.
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