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Newspaper
Winchester Evening Star
Location
Winchester, Virginia, United States of America
Date
Jul 13, 1925
Page
11
Winchester merchants ready a larger sale than last year for the Fourth Semi-Annual Dollar Day. About 35 stores mark down goods with some items reduced below cost to attract thousands of customers expected to boost business on Wednesday night and Thursday. Auction signs urge shoppers to buy right as the event kicks off at 9 PM.
The Star announces a $20 gold prize giveaway tied to a dollar day promotion. With every $1 purchase, customers receive a two part slip. one end goes to a ballot box and the other is kept. The four numbers drawn after sale closing win prizes of $10, $5, $5, and a one year subscription to The Evening Star.
A promotion offers $20 in gold as prizes to holders of lucky numbers. With every $10 purchase during Dollar Days, customers receive a ballot number. Deposit one stub in a ballot box while keeping the other. Four numbers will be drawn after the sale and the matching numbers win the prize.
Merchants prepare for the biggest sale in the city during Dollar Days this Wednesday and Thursday. Thousands of dollars of fresh, not old stock goods await selection. The sale aims to offer real value and keep customer patronage with genuine bargains.บ
A proven success from last year despite bad weather shows Dollar Days Sales remain popular in this section. Merchants pledge even better values to satisfy customers and keep the momentum. Thousands expected in Winchester over two days for the event.
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