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Bubble Gum Boom Drives Global Industry to One Billion
The U S chewing gum market nears 1 billion dollars in a year with 11 percent sales growth. Wrigley faces pressure from American Chicle and Life Savers as Trident and Orbit expand the field. Orbit's cancer scare drags stock briefly though experts see mixed prospects for the brand and sector.
MENTIONED IN THIS ARTICLE
Myron Leach
Candy Marketer
John Alar
Warner- Lambert Company
Ronald L. Strauss
Mesirow & Company
Trident
Orbit
Wm. Wrigley Jr
Food and Drug Administration
England
Wrigley Company
Wrigley
American Chicle
Squibb Corporation
J. William Leach
Loeb
Rhoades & Company
Finland
American Dental Association
Wall Street
Leach
Loeb, Rhoades & Company
Freshen-up
Life Savers
William M. Morris
Fleet Corporation
Topps Chewing Gum Inc
Mr. Morris