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Newspaper
Winchester Evening Star
Location
Winchester, Virginia, United States of America
Date
Feb 27, 1978
Page
7
The cigarette brand promotes a lighter taste and lower tar content while asserting no drop in the famed Marlboro quality. The message emphasizes continuity of brand standards despite the change in flavor intensity.
A fragment notes Marlboro pushes a low tar cigarette concept described as a spirit of the brand. It hints at marketing claims and consumer reactions without concrete data.
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