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Newspaper
Winchester Evening Star
Location
Winchester, Virginia, United States of America
Date
Dec 23, 1935
Page
4
The Evening Star of Winchester Virginia outlines subscription and advertising rates including mail and carrier plans. It lists memorials display ads and national ad reps, and notes Associated Press rights and a Colossians verse as a motto.
A Christmas season message urges careful driving to reduce holiday deaths. It cites last year’s 22 Virginia home tragedies and lists seven don’ts including no speeding, avoiding drinking and driving, using signals, and allowing others right of way. It reminds death does not take a holiday.
The ad appeal notes that direct home calls are tedious and unwelcomed, while newspapers deliver ads to households readers trust as a reliable news source. It argues daily and weekly papers offer an effective, familiar channel for product visibility.
The text argues newspapers offer flexible advertising options for both spot and routine needs. It notes local papers effectively reach people in a specific locality without duplicating national media policies or wasting ad space.
The Baltimore Sun notes Italians doubting the American mule for Ethiopia but reports mules outperforming as wheels fail and camels prove unsuitable. Trucks lag in road repair, yet the mule continues to carry on, earning praise for steady performance in emergencies.
Reports mention a lifeboat rescuing 16 people from the stranded S Europa. Winchester pastors plan a week of prayer as Helen Stam, Priscilla Stam, daughter of the slain China missionaries, is found safe in a deserted cab in China after bandit activity. Winchester students head home for Christmas, stores extend hours to curtail bootleggers.
Four hundred deaths in Virginia are attributed to automobiles in the last eleven months. Peritonitis proves fatal to Frank A. Munsey, magazine publisher. Shenandoah Valley Academy cadets leave to spend Christmas at their homes. A program appropriate to Christmas will mark the close of Handley Schools for the holidays. Mrs. Kenneth Gilpin plans a trip to Europe. William Richards named president of the Shriners Club. President Hoover's 116 million dollar public bill strikes a snag in the Senate. Ten years ago revision of Virginia tax system was said to favor farmers.
Twenty five years ago the famous belled buzzard was found choked to death by a farmer in Frederick Maryland. A sheep bell was tied to its neck with a wire. Robert Shade of Siler ships a large turkey crop totaling 5356 pounds to city markets. Captain Edward Burns announces retirement from Cumberland Valley as travelling agent. Graham White the famed English pilot crashes from seventy feet in a bid to win a prize and is injured.
Present and past rainfall data for the period ending 8 a.m. show December to date at 1.49 inches and year to date at 34.83 inches. The 22 year average is 34.61 inches with monthly averages ranging from 1.94 inches in February to 3.88 inches in May.
The text notes Christmas cards first used in 1846 in England with J C Horsley designs. It also cites the line about citing Scripture from Shakespeare's Merchant of Venice, Act 1 Scene 3. The Niagara Falls suspension bridge was built by John Augustus Roebling.
British and French staffs have agreed on mutual support in case of Italian aggression. Anthony Eden's appointment as Foreign Secretary reinforces sanctions policy and continued League of Nations backing. Eden’s elevation at 38 mirrors Granville’s early rise, with Geneva ties and plans to remain active internationally.
Washington reports speculation on Alfred E. Smith resuming criticism of New Deal policies as he prepares to address the American Liberty League January 25. The event, with Smith as a member of the league, signals plans for next year and potential coalition talks with figures like Charles I. Dawson and Dr. Neil Carothers. Hearst’s backing of a Jeffersonian Democratic ticket adds to the shifting Republican landscape around Roosevelt’s re election bid.
A compact roundup from AP style briefs covers patrolman chasing car thieves in Rockingham North Carolina a divorce miscue in Camden New Jersey a mistaken fire call in Asheville North Carolina a loot theft mystery in Yakima Washington a Christmas gift improvised purchase in Kansas City Missouri a traffic safety blitz in Denver Colorado with notable fines and guilty admissions.
Count L C Smith a salesman from St James Minn dodged a fatal crash when his car skidded 150 feet from a grade crossing as a train neared. The auto left the road and was hit by the locomotive but Smith escaped unhurt and found his glasses intact on a rear seat.
Clipping dated December 14, 1854 recalls a sunlit warm spell in Minnesota with children barefoot on lake shores and drivers moving across prairies without coats or gloves. It contrasts with 26 below in northern Minnesota and 10 below in another area.
Washington report notes New Deal lawmakers arrive for the winter session in a tense mood over rising tax visibility. Officials fear widespread awareness of income tariff and sales levies may influence millions of votes as tax burdens become more obvious to ordinary citizens.
The piece argues that while federal taxes appear on few goods such as cigarettes, state taxes on everyday purchases like groceries irk consumers. It notes people tolerate taxes on luxuries but resist taxes on life's necessities, reflecting legislators’ reflections from the hinterland.
The piece weighs public acceptance of sales levies and taxes amid a looming election. It then examines a Roosevelt era clash over Great Northern refinancing with RFC bonds at 4 percent versus bankers proposals, noting political fund implications and questions about government lending proper.
A collection of short curiosities notes family pressure to abandon work, metal expansion in bursts with rising temperature, camphor gum as a disease remedy, and alligator tail as a favored Southern dish. The mix reflects dated folk ideas and regional tastes from a past era.
Lieutenant Larrabee questions Mrs Penny and Delia Randall after Andrew Darien is found murdered in the boarding house. Delia recalls sharpening and placing the carving knife on the buffet the night before, then noticing it missing at breakfast. Delia identifies the knife later as the weapon, while suspense lingers over who else knew the house dynamics and motives.
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