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Winchester Evening Star in Winchester, Virginia

19 Aug 1960

Page 5

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Newspaper

Winchester Evening Star

Location

Winchester, Virginia, United States of America

Date

Aug 19, 1960

Page

5

Crest Toothpaste Wins ADA Approval for Decay Prevention

The American Dental Association formally recognizes Crest, a stannous fluoride toothpaste from Indiana University researcher Joseph C. Mahler and Procter & Gamble, marking a milestone after decades of ADA skepticism. Endorsement cites significant decay reductions in tests and signals a shift in dental care perceptions.

MENTIONED IN THIS ARTICLE

Joseph C. Mahler Indiana University Muhler Indiana University Research Foundation Procter & Gamble Neil McElroy Secretary of Defense Mahler
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Crest toothpaste named as decay preventive by ADA

The American Dental Association officially recognized Crest toothpaste by Proctor & Gamble as an effective anti caries dentifrice after a decade of clinical studies. Tests show reductions in decay from 23 to 57 percent across groups with varying brushing frequencies, highlighting the importance of good oral hygiene combined with fluoride use and professional care.

MENTIONED IN THIS ARTICLE

Arthur J. J. Snice Chicase World Service Chicago American Dental Association ADA Indiana University Procter & Gamble Co Crest Mahler Diso Journal of the American Dental Association A.D.A. Council On Dental Therapeutics The American’Dental Association Proctor & Gamble Cincinnati ADA Council On Dental Therapeutics Journal of the Fluoristan
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Also Mentioned on This Page

Dental Group Snider Observer-Chicago News Service Council Decisin Ling Eee Pet Ila Hehe By Ray Bruner Blade Secience ADA Council Iowa River
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