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Newspaper
Winchester Evening Star
Location
Winchester, Virginia, United States of America
Date
Aug 10, 1938
Page
11
Winchester merchants promote Bargain Day events highlighting modern, scientifically designed stores and lower prices. The campaign frames Winchester as a regional shopping hub with easy access via improved highways, urging residents and visitors to shop Wednesday and Thursday to save while maintaining product quality.
Winchester in the heart of the Shenandoah Valley advertises a favorable climate with cool summers and temperate winters at 725 feet altitude. The city touts top public and private schools, a renowned public library, extensive apple belt farming, large apple cold storage, and steady employment from by products plants. It highlights road and rail access, trunkline highways, banking stability, and historic textile industries as part of a strong civic and economic base.
A promoting notice urges shoppers to visit Bargain Days merchants in Winchester Shenandoah Valley. It names Montgomery Ward Gas Company Timberlake's The Style Shop Miller Anderson Lovett Brothers Pifer Printing Co J C Penney Co Gray Eddy Workingman's Store Baker's Drug Store Bell Clothes Shop Newberry's 5c 10c 25c Lovett's Smart Shoppe Hamburger's United Food Stores Moling Cather John S Miller Co John S Solenberger Co Rhodes Drug Co Young Men's Sport Shop Wender's Miles Music Co Baker & Anderson Bloom's Dept Store Winchester Furniture Co Millers Drug Co Baylass Dept Store Hamman's Dollar Store Huntsberry's Peoples Service Drug Stores P Klompus H C Sheetz Son The Men's Shop.
A consumer promotion urges shoppers to buy now to save and warns that delaying purchases will cost more. The campaign emphasizes making a wise choice by taking advantage of Bargain Days.
Every road to Winchester on Wednesday and Thursday leads to bargains as merchants offer a broad range of quality home goods. Food clothing furniture and more are available, with low prices touted as a rare opportunity for shoppers amid conditions.
Merchants in Winchester invite shoppers from Moorefield Romney Wardensville and other towns to two Bar gain Days. Hosts offer a look at merchandise and thrifty prices with modern stores and improved standards.
Norma Shearer selects a street dress in her preferred color with inset sleeve details and carved ivory maple leaf throat fastening. A belted waist dress flows to the hem and a crownless black ribbed wool turban is secured with a self-material band.
Winchester merchants and the Chamber of Commerce promote August 10 and 11 as Bargain Days with prices rising afterward. The message urges shoppers to travel to save and notes finishing bargains in hundreds of items as demand grows with improving purchasing power.
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