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Newspaper
Winchester Evening Star
Location
Winchester, Virginia, United States of America
Date
Apr 18, 1978
Page
5
Nationwide studies involving thousands of smokers show MERIT tasting equal to or better than leading high tar brands. The FTC based data cites 8 mg tar 0.6 mg nicotine per cigarette and 11 mg tar 0.8 mg nicotine per cigarette with Surgeon General warning. A large majority of MERIT smokers say the switch was easy and they do not miss high tar brands.
Smokers confirm taste satisfaction of low tar MERIT delivering flavor of high tar brands and sustaining satisfaction over long periods. The advertisement suggests MERIT is the first major alternative to high tar smoking, highlighting lasting appeal and consumer endorsement from Kings and 100s.
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