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Newspaper
Wilson Mirror
Location
Wilson, North Carolina, United States of America
Date
Oct 12, 1924
Page
9
A Wednesday night fashion rally at Wilon Theatre invites shoppers to view a fall collection. The store promises a comprehensive display of sport dresses priced at 18.50 and 25.00 with exclusive styles aimed at buyers seeking value and affordability.
Ghic models present an evening gown showcase featuring chiffon and velvet wraps, ostrich fur trim, and long straight lines. The display includes copies of Paris creations by Douillet Worth Poiret, offered at a fraction of the imported price at $69.50.
The article markets patent leather pumps with silver piping and a silver buckled buckle at $12, a two strap cut out pump in suede patent and tan calf at $7.50, and a medium light weight cricket sweater at $3.50. Bobby Coats feature closely clipped collars, with plaids and new trico weaves dominating. Penny Brown leads color trends with navys and blacks in plentiful supply.
The store promotes fur coats including Russian Mink, Viatka, Gecey, squirrel, beaver and seal used for collars and buttons in large quantities. Prices claim bargains with coats up to 1995, many around 3950, plus Jersey frocks at 5.95 and kid gauntlets at 3.95.
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