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Newspaper
Wilmington Dispatch
Location
Wilmington, North Carolina, United States of America
Date
Jan 14, 1917
Page
3
January 17, 1917 marks the front show of new spring merchandise at J. W. H. Fuchs Department Store. Organdy waistings, voiles, lawns, crepe de chine shirts, and white undergarments are offered with prices from 10 to 35 cents per yard and up to 1.98 for embellished shirts, highlighting the season’s White Sale and new dressy waists for women and misses.
Old prices return for a clearance of silks and homespun as fresh stock arrives in Organdy Voiles Lawns and whites. Long Cloth and waistings drop to mid range with many items under a quarter per yard. Ser ges and poplin offer navy and black options at reduced rates. Plain white lawns and organdy also featured at low prices.
First appearance of spring coats in the latest hues including apple green gold and navy. Miss Norfolk effect draws praise as soft Valour material outfits showcase long coats from 28 to 80 inches in flattering silhouettes.
The department reports the new Spring line has not arrived yet and was purchased long ago.
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