Merchants Seek Timely Prices To Avoid Obsolete Goods
W. J. Wilson & Co argues true value of goods isn’t cost. Merchants aim to sell before items go out of style or lose value, avoiding overpriced stock that loses worth at cost price.
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Newspaper
Wichita Eagle
Location
Wichita, Kansas, United States of America
Date
Jan 04, 1888
Page
3
W. J. Wilson & Co argues true value of goods isn’t cost. Merchants aim to sell before items go out of style or lose value, avoiding overpriced stock that loses worth at cost price.
A dense, fragmentary montage covers eye wear fashion, literary notes, and long passages on Italian childhood, death, and urban life. It includes anecdotes about Little Italy, mortality in heat, and portraits of figures like Lincoln, with observations on hair, manners, and society.
The firm states it never carries old stock at or below cost and avoids deep discounts. Their motto is to keep goods moving at small profits rather than dump cheap items. They emphasize not offering anything cheap just to push sales.
The writer warns readers to view with suspicion any store offering goods at cost. They argue cost pricing signals stock is old or undesirable. The piece cites W. J. Wilson & Co as an example and vows to sell shoppers desirable goods at fair prices.
A city retailer proclaims competition with fresh stock and equal prices to all customers. The store guarantees protection for patrons under all circumstances while citing low prices on dress goods flannels blankets and cloaks. All items are marked in plain figures and sold at a single price to everyone.
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