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Newspaper
Whitewright Sun
Location
Whitewright, Texas, United States of America
Date
Oct 27, 1916
Page
2
The Millinery Department highlights authentic styles at lower prices from 3.95 to 6.50. Featured items include a Royal Purple Velvet with Black Velvet trim and gold ornaments, a large shape at 4.95, a Black Velvet with White Ostrich trimmings, a large shape at 4.95, and a Red Velvet with ribbon sunburst and silver ornament at 3.95.
Our store promises the greatest dress-selling season with a vast fall collection. SERGE dresses in various styles and price points from 14.15 to 14.95. SILK dresses range from 24.05 to 52.50 and beyond, featuring satins, georgettes, velvets, and embroideries in many sizes and colors.
A select showing of serviceable and pretty boys suits for ages three to eighteen dollars range from two to eight fifty.
Extra special two lots of brown and gray cashmere blends offered at four ninety five the pair. Fine material and neat workmanship promise value for buyers seeking durable fabrics.
Dress Gingham and other fabrics offered at special prices. Plaid and striped ginghams at 15 cents a yard. Velours 27 inches wide with pink and blue designs priced at 15 cents. Silk Brilliants blend of artificial silk and cotton for wearables. Petticoatings in cotton with black and colored options at 3 1/2 cents per yard.
Advertises fur trimmings in several colors and widths from 1 to 6 inches. Lists furs including Coney Possum Beaver and Skunk. Prices range from 0 to 5.00 per yard.
New model blouses in Georgette Crepe feature hand embroidery in dainty colors with bead medallions large collars and new cut sleeves priced at 7.05. Charming dress blouses in Georgette Crepe flesh and white are hand embroidered with dainty shades priced at 4.90. Handsomely tailored blouses in Georgette Crepe offer imported laces high and low necks priced at 3.95. Crepe de Chine and Georgette blouses in white and flesh showcase hand embroidery and large collars priced at 2.05.
The article asserts that popular priced shoes are still shown in many styles for ladies, big misses, and growing girls, countering the notion that novelty boots and fad footwear dominate the display. It notes continued availability across price ranges despite prominence given to newer trends.
Regular heights tops in kid and cloth lace and button styles offered in low regular and Louis heels with welts turned and machine sewn soles. Prices range from 2.50 to 5.00 as listed in the catalog.
Ten pieces of 36-inch Satin priced at 1.50. Crepe Chiffon 42 inches wide in staple shades at 1.50. Georgette Crepe 40 inches wide at 1.75. Gros de Londre 36 inches wide per yard 1.75.
All wool gaberdine and French serge fabrics offered in multiple widths and colors. Chiffon broadcloth and charmeuse available for suits and dresses with prices per yard from $1.00 to $2.06. Novelty worsteds feature stripes and plaids in 44 to 60 inch widths at $1.25 to $2.00.
Retail notice highlights Lively Gloves as smart dependable. Showcasing French Kid Gloves with white black and new contrasting color stitching. Priced at $1.50 and $1.40.
A promotional notice invites customers to purchase a Victrola with nine records of their choice. Visit to hear the Victrola and learn about easy payment terms. Other Victor and Victrola styles range from 15 to 400 dollars.
New Silk Petticoats feature Taf feta and Jersey fabrics with dashy lines and double tone colors. Finished flounce effects, wide flaring bases, elastic belts, and roomy cuts offered in Messaline and top Petticoats. Prices start at five dollars and five cents.
Large assortment of blankets in white gray and tan offered at regular prices from 2.25 to 8.50 with sale prices 1.25 to 2.69. Wool mixed plaid blankets available in several sizes normally 4.50 to 6.50 now 3.35 to 5.35. All wool plaid blankets highly colored normally 7.50 to 9.00 now 5.95 to 6.95.
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