Small Town Idea Grows Into National Trade Program
Jim Wright of Weatherford Texas created Appreciation Day in 1934 to map and expand a town’s trade territory. The plan evolved into the National Trades Day Association with offices in multiple cities and twenty four field organizers. The program, now used in over one thousand towns across twenty five states, rewards merchants with Community Treasure Chests and coupons while protecting each town’s trade area through legal measures if challenged.
MENTIONED IN THIS ARTICLE
Wisconsin
Texas
Florida
California
Chamber of Commerce
James C. Wright
Jim Wright
Seminole
Okla
No Man’s Land
Wright
United States
National Trades Day Association
Weatherford
Minneapolis
Louisville
Dallas
Oklahoma City
Elma
Washington
District of Ohio
Toledo
National Trades Day
Weather cools as residents visit kin and travel notes
Porters News reports cooler weather and numerous social visits around Whitewright and nearby towns. Lois Allen and daughters stay with the Andersons. Juanita Howell returns from Sherman hospital after an operation. Several families, including Hicks, McCord, and Wilkinson, are noted visiting relatives and attending a cake walk and pie supper Friday night. Buildings in Arabian towns are devoid of decorations except on doorways.
MENTIONED IN THIS ARTICLE
Lois Allen
Whitewright
W. C. Anderson
Juanita Howell
Sherman Hospital
Hugh Hunter
G. D. Bennett
Jennie Irl Hicks
Bethel
Dorotha Jean McCord
M. M. Cooper
Etta Hicks
Elmer Anderson
Melvin Anderson
Willa Jean Gunter
Bonnie Ray Hicks
Murl Wilkinson
Peggy Ann
A. E. Wilkinson
M. L. Williams
Clarksville
Bonham
Claude McCord
Ewin Waite
Ector
Jim Hicks
J. C. Woodson
Bells
Lewis Cooper
Larry
Compton
Calif
Cleve Anderson
North Randolph
Sara Hicks
Charlene Fincher
Klondike
Community Trade Extension Aims at National Rollout
In 1934 a plan to expand retail territory through Chambers of Commerce backed by a specialized extension service is described. The firm provides advertising and printed materials and collects a small weekly royalty from each town. Sponsors claim the approach defines and grows local markets more efficiently than prior methods. The goal of becoming nationwide by 1940 is discussed.
America mobilizes woolen supply for Army of Defense
The piece details national mobilization for World War II era arm forces, noting nearly 17 million registered under Selective Service, with about 1.4 million to be enrolled in nine months and a projected force of 2.225 million. It highlights industrial effort, with five workers supporting one serviceman, and outlines large woolen clothing and blanket needs, including 700 000 overcoats and 3.4 million blankets, as fabric flows reach one million yards weekly.
MENTIONED IN THIS ARTICLE
Uncle Sam
Armed Services
America
Italy
Germany
Army of Defense
Won't Like It But You May Enter Heaven
A self-satisfied man arrives at heaven's gate and declares he is from California. St. Peter grants admission but warns the man he may not like what awaits him inside.
MENTIONED IN THIS ARTICLE
Gate of Heaven
St. Peter
California
Also Mentioned on This Page
H. M. Keeling
East Texas Magazine
Ohio
United
Parker County
Trade Extension Bureau of America
Porter News
Children’s Heavy
T. W. Ayres & Son Gossard
Paris Coutouriers
Norva Gene Cate
Texas State College For Women
Austin
Kelly
Cate
Picatinny Arsenal
Lee Hampton
George Jarvis
Denison Poultry & Egg Company
Denison
Sun Office
Stafford Typewriter
Sun
B. L. Janway
S. H. Montgomery Agency
Whitewright Sun
Denison Daily Herald
the Sun
Manning & Meador
Sherman
Star Credit Company
Grayson County
Auto Finance Company
W. Creager
Mgr
America’s Army OF Defense
MING
Mammoth Circus
World
Preston Everheart
American Legion
Whitewright Sun “Commercial Printers
Grayon County
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