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Newspaper
Whitewright Sun
Location
Whitewright, Texas, United States of America
Date
Feb 04, 1926
Page
4
The Whitewright Sun lists a subscription price of $1.50 per year payable in advance and notes second class mail matter. A notice states that admissions, dinners, and other events with fees will be charged at regular advertising rates, as will obituaries and memorials, with corrections offered for any erroneous reflections brought to the publisher’s attention.
The Whitewright Sun experienced a two day power outage leaving the publication unable to serve the community as it normally does. The Bonham Favorite noted it faced a one day outage but the Sun endured a longer blackout.
In New York Gimbel Brothers boasted October sales of 13 million dollars, beating last year. In San Francisco Granat Brothers ran a five column piece arguing advertising is not a consumer tax, noting an $800 ad brought 16 thousand dollars in sales and lowers other expenses.
The piece asserts advertising lifts sales while lowering prices and boosting profits. It cites Harvard data on 394 jewelers showing 33.3 percent overhead, Granat Brothers at 25.2, and overall industry net profit of 1.2 percent. Granat sold at 88 percent lower gross profit yet achieved 5 percent on sales, claiming competitors bore the ad cost through lost customers, higher expenses, and smaller turnover.
A collage of quips on gender rivalry pedestrian rights wealth and health remarriage and divorce satire notes on opportunity and money in family trees and amusing take on if dead men tell tales from multiple papers.
A Lutheran Messenger piece argues faith should not hinge on weather or thermometer readings and urges steady church attendance. It frames excuses about rain as weak and stresses consistency and devotion to God. The notice then reports Mrs. H. T. Arterberry and her daughter traveling to Oklahoma City where Mr. Arterberry has Justice Department ties.
A collection of brief, ironic lines from several papers. Jabs at war, politics, finance, divorce, and society highlight differing attitudes and wordplay about modern life and public figures.
Greenville residents hosted guests from Dallas and Celina while a theater in town screens Douglas Fairbanks in Don Q Son of Zorro on February 10 and 11. Local merchants promote sales on magazines cigars tobacco and fruit and the Perfection Superfex Oil Stove with asbestos oven priced at 125 dollars.
Jim Powers, long employed at Hudson & Davis Co., left for Dallas on Monday to join the T. and P. Railway Co. after accepting the new position. A note offers a book cover with any purchase, as long as supplies last.
Mr. Stinson Teague of Sherman married Miss Clyde Burnham last Friday evening at Sherman. Rev. Brewer of the Christian Church officiated. The bride, daughter of Mrs. M A Burnham, teaches at the nearby Celtic school and is praised by many friends.
A Ray Johnson note urges customers not to neglect eyesight and promises fitting services with a satisfaction guarantee. Local ad tone emphasizes personal attention and eyewear fitting as essential care.
Ben Sturdivant of S M A Dallas spent the weekend with his parents Mr. and Mrs. J. M. Sturdivant. He was accompanied by his roommate James Guess.
Constable Ed Lankford raided a back door poker game in a Tom Bean business house last week afternoon. Seven men played on a blanket. four of the participants have paid gambling fines.
Mrs J R Westbrook of Denison Mrs Tony Bothe of Achille Ohio and Mrs S H Barrett of Paducah have been at the bedside of their mother Mrs J A Ragsdale who is seriously ill in town over the past several days.
The funeral for Mrs. Margaret Gallaher, noted in The Sun, took place Friday at the May home with Rev. W A Stuckey of the Methodist Church officiating. Interment followed at Jenkins Cemetery near Savoy. She died at her son J J Gallaher’s home in Marlin at age 92, survived by two sons J J and R W Gallaher. her husband and a daughter perished in the Savoy cyclone about forty years ago. She had been a Methodist for 75 years.
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