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Newspaper
Weston Leader
Location
Weston, Oregon, United States of America
Date
Jan 07, 1921
Page
5
The retailer declares a price revision based on replacement value and promises lower prices than competitors. With 812 stores and annual sales around fifty million dollars, the company emphasizes not running special sales and states prices remain until sold or market conditions force change. Limited quantities and underpriced items may occur, urging timely purchases.
The J. C. Penney Co. operating 312 department stores in 27 states opened its doors Monday January 3 with Reconstruction Prices prevailing. Every price in our stores is based upon replacement price regardless of previous cost.
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