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Newspaper
Weiser Signal
Location
Weiser, Idaho, United States of America
Date
Apr 18, 1903
Page
5
A jumble of names and places shows ongoing social and business activity. Citizens from Cambridge Boise Salubria and surrounding areas visit the city this week, with deputies, merchants, and residents attending meetings, markets, lodges, and property affairs.
A long column records community happenings in Weiser and nearby areas. It notes travel by Mrs James Gerwick to Cambridge Middle Valley and Sslussia, mentions residents like Thorpe Hind man and Gerry Spow, and reports farming, mining, and business visits. It also covers a broken collar bone from a child, a trotting horse accident, and local travel to Portland and Thunder Mountain. School events include a spelling match between 6th and 7th graders, stolen books at the east side school, and a W C T U meeting set for April 21 at the Congregational Church. The piece closes with a promotional line about a person asking for feedback: “tell me what you like and I will tell what you are.”
Corner of 614 Krai lists Kor Rent a five room furnished house with lawn in a nice location, addressed to Mrs. Hattie Sharai Box 85. Also asks about buying horsepower from Hanora and Rigas. Includes railcar details baled bay and Rock Springs coal delivery noted.
The High Five club met guests of Mrs J B O Toole at R J McKinney home with card tables in play. Sancheon served later, Mrs W J Stuart won the ladies prize and Dr GM Waterhouse the gentlemen’s prize. Church services next Lord’s Day at 11 am on Rebuilding the Walls. evening service at 8 pm. Infant Baptism. Sunday school at noon. Kadeyor at 7 pm.
A jumble of names and places listing arrivals across Portland, Cambridge, Chicago, Detroit, Sacramento, and other cities. Mentions of individuals, households, and businesses include Edwards & Nelson painting and other services. An advertisement fragment touts "Little Barly Risers" and a health claim about tonic effects.
A Leesville reader recounts a dramatic medical cure after W H Brown near death was saved by King’s New Discovery for Consumption. The notice touts relief from asthma, later cure, and broad claims for treating throat and lung ailments with price listed at one dollar, notes Davis Drug Co guarantee and mentions local advertisers Edwards and Nelson painters.
An old advert claims a remedy named Wrrern Brevat cures loss of interest in public affairs and improves reading habits. It cites hundreds of testimonials and directs readers to apply at the office for details. O F Thiel of Yoncallin Oregon praises the product for keeping him well informed of local happenings.
The excerpt asserts that advertising expenditures are capitalizable as they create goodwill with saleable value equal to the investment. It argues interest rates reflect investment skill and that compounding returns accelerates wealth, applying the same principle to advertising effectiveness.
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