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Newspaper
Waterloo Evening Courier
Location
Waterloo, Iowa, United States of America
Date
Oct 25, 1929
Page
8
Letters from housewives across the country hail Hostess Cakes as cost saving and fresh, often equal to their own baking. They praise flavor and texture and say store bought cakes beat home baking for many families. The letters were gathered during a nationwide prize contest by the Continental Baking Company.
A reader praises Hostess Cup Cakes baked in New England style from an old farmhouse recipe. The ad notes two cakes per package for five cents, touts freshness and home made appeal, and mentions addresses in Waterloo for purchase and endorsements from Mrs. M. H. Kelly and local residents.
The letter urges housewives to try Hostess Cakes, calling them a godsend for quick desserts. It promotes a booklet titled BIFTY QUICK DESSERTS with fifty new serving suggestions and invites readers to request it by using a coupon.
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