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Newspaper
Waterloo Evening Courier
Location
Waterloo, Iowa, United States of America
Date
Oct 25, 1929
Page
16
The text notes new forces altering retail: fashion elevates daily shopping, prosperity raises service expectations, and the automobile enables broader shopping travel. customers thus become more discerning judges of merchandise.
Bakery items including coffee cakes from Bake Atrs and Lichty's Home Made Coffee Cakes priced at five to seven cents, Wonder Bread large loaf ten cents, Wonder Pan rolls twelve cents to a pan, with quantities and figures ranging from 180 to 340 and a noted 32 cents to 350.
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