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Newspaper
Waterloo Evening Courier
Location
Waterloo, Iowa, United States of America
Date
Oct 19, 1917
Page
4
Fall coats and 150 ladies tailored suits arrive for display, with four priceable lots of mixtures Broadcloth Velours Kerseys Pom Poms and silks. The store promises best value in Waterloo with extensive styles from top eastern manufacturers and guaranteed workmanship for lasting satisfaction.
Local store advertises Outing Flannels at 15 cents per yard in light checks and stripes. The sale emphasizes a low price, claiming the material is worth 20 cents a yard today and available only while the deal lasts.
A local sale offers cotton challies at fifteen cents per yard while stocks last. The seller notes the fabric is worth about a third more and that higher pricing will apply when the next lot arrives.
Anticipate your needs on dress ginghams. This gingham will be sold next spring at twenty five cents a yard, offering a neat saving to buyers now.
Twenty new Georgette Crepes offered at 1.98, with twenty colorings and a 2 yard special. Fibre Silke hose priced at 35, in black and colors, limited supply. Silk lined gloves also on sale in black and white, heavy weight, sizes limited. Buy tomorrow while stocks last.
Fleece offer for large size Union suits, sizes 40 to 44, closing out under value at 1.50 each. Also offering 150 silk boot hose with lisle garter top, lisle sole, in black and white, pair priced at 21. Better hurry as stock is limited and prices are unusually low.
Comfy yarn knit slippers priced at a dollar per pair, offered in all colors and sizes with a 5 cent table damask sale. Damask patterns number twenty five with blue borders, two percent yard lengths at 1 75. Bed pillows filled with feathers and covered in art ticking sold as a bargain each.
A 3 lb cotton batt offered for one dollar. Described as in one piece, large enough for a comfort and of good grade. Declares current value higher but priced at $1.00 as a special sale.
Delayed shipment offers Children's Hosiery at 15 cents a pair in black only. Limited time special pricing, twenty styles in White Lingerie Shirt Waists, all new and clean with special prices. Include various items priced at a dollar range and discounts described as “special.”
Waterloo store advertises full size wool nap blankets 72 by 80 with borders at 2.50. Also offers 66 by 80 plaid wool blankets and Silkoline backed covers at substantially reduced prices, urging buyers to act quickly before stock runs out.
Beacon offers blankets in Comforts Indian Robes Bath Robes and Crib styles at low Waterloo prices. Knit Petticoats in light and dark with borders priced to attract weekend shoppers. Bath towels six for $1.00 and a limited Bleached Turkic towel sale. Pillow cases two sizes muslin value. Bungalow aprons in two sizes with full skirt offered at special price.
A false economy is wearing an ordinary corset under a pretty suit. The La Camille front lace corset shapes the figure for better lines without discomfort. The store promotes exclusive sales and invites customers to be fitted by a corsetiere for the most comfortable corset yet.
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