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Newspaper
Waterloo Evening Courier
Location
Waterloo, Iowa, United States of America
Date
Oct 19, 1917
Page
16
Fall productions are pacesetters in price quality and workmanship at our Waterloo shop.150 Ladies Tailored Suits display tomorrow with four lots across mixtures Broadcloth Velours Kerseys Pom Poms Silvertones Silk Plush and more. Each piece chosen from top eastern manufacturers promising lasting satisfaction and dependable quality not made for sale blitz.
Storewide sale listing low prices on outing flannel yardage and dress ginghams. Highlights include 15c to 20c yard fabrics, Georgette Crepes at deep discounts, silk boot hose, union suits, and table damask patterns. Limited stock on tights, gloves, pillows, and children’s hosiery.
An ad offers 3 lb cotton batting for 1.00 and a full size 72 by 80 blanket with borders, priced as a pair at 2.50. The sale also features twenty styles White Lingerie Shirt Waists at 2.00 and Fancy Plaid Wool Nap Blankets 66 by 30 heavy weight priced as a pair at 3.50.
Forty dozen pillow cases offered in two sizes made from a good grade muslin described as an exceptional value. The ad notes low price and quality but contains garbled text around the brand or supplier.
A store touts La Camille front lace corsets as the key to better lines, arguing that a good foundation waist enhances even the finest tailored outfits. The corsets are advertised as comfortable and exclusive to the shop, with a corsetiere ready to fit customers to the most comfortable model.
A small lot of bed comforters priced at $1.50 each. Described as covered with figured Silkoline and plain back. Indicates a special sale, with limited quantity and very low cost.
Beacon Blanket advertisement promotes Comforts Indian Robes Bath Robes and Crib Blankets claiming top styles and lowest Waterloo prices. It targets shoppers seeking affordable home textiles and highlights variety and value.
Knit petticoats advertised in light and dark colorings with fancy borders. Prices begin at a low figure, offering comfort and style for wearers seeking practical undergarments.
A limited stock Bleached Turkish Bath Towel is offered at 6 towels for 1.00 in a weekend promotion.
Advertises bungalow aprons made of percale in light and dark figured effects. Available in two sizes with a full skirt. Special price listed as 85 cents, with Coralai material noted.
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