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Newspaper
Waterloo Evening Courier
Location
Waterloo, Iowa, United States of America
Date
May 15, 1929
Page
4
Erwi Greer reflects on Automobile Row as a microcosm of society. The column contrasts wealthy buyers, newlyweds, college students, and a bootlegger, each seeking cars for status, practicality, or necessity. A stroll through the lots stirs desire, envy, and budgeting as buyers imagine future paychecks and appearances.
A cryptic note hints that buyers are invited to inspect two among three salesrooms to inquire about the price and terms of a beautiful machine praised for its charm. The brief item underscores keen interest and forthcoming details.
Marmon asserts its factory is an ideal straight eight plant now offering the Roosevelt model below $1,000. Thomas E. Jarrard, Marmon general sales director, cites concentrated eight-cylinder production and specially built machinery as the reason for low price without sacrificing quality. He notes Marmon 68 and 78 also use efficient straight eight methods, delivering value through focused design and mass production.
Cadillac chief engineer Ernest W. Seaholm credits feminine influence with shaping present motor car design influencing luxury style beauty and safety features this season.
Seats are adjustable on all Cadillac and LaSalle models except the Imperial. Front seats can be moved forward or back to suit each driver, providing personalized comfort and driving position.
In sport and business balance drives success and smooth operation. Plymouth Motor Corp manager P C Sauerbrey notes 75 percent of engine smoothness hinges on balancing moving parts. Each rod and piston must balance to within one tenth of an ounce before final approval. Crankshaft balancing is the most delicate and crucial task. Precision machines measure unbalance and reveal where to add weight or drill to correct it.
The article stresses precise drilling to balance Plymouth crank shafts within two tenths of an inch or an ounce. It notes the crankshaft as the engine backbone and highlights balancing of pistons, connecting rods, gears, clutch, and flywheels as an entire assembly for smooth operation and performance.
The Cadillac Motor Car Company reports a 119 percent increase in total foreign and domestic shipments of Fleetwood custom built cars on the Cadillac and La Salle chassis during 1928, reflecting growing prosperity in the United States and abroad.
An old warning on spark plug maintenance notes that advances in plug design have matched engine progress. It urges motorists to replace plugs every 10 000 miles or once a year, as worn insulators and pitted electrodes reduce spark, fuel efficiency, and power, with annual replacement saving money and boosting performance.
Lawrence P. Fisher, Cadillac president, says the 1929 LaSalle is bigger and finer than the 1929 Cadillac and sells for half the price. The United States Navy built the first experimental wind tunnel in this country as a notable aviation development.
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