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Newspaper
Waterloo Evening Courier
Location
Waterloo, Iowa, United States of America
Date
Mar 16, 1917
Page
14
A long feature on evolving hat fashions notes a shift toward distinctive, individualized headwear. It highlights French influence, varied shapes from submarines to sailors, and bold trims including beads, embroidery, feathers, and Chinese inspired motifs.
Fashion notes show boys imitate adult suit trends with pinch back yoke back Plait back and belt effects. The season favors Norfolk inspired cuts with two and three piece belts and new belt placements while echoing recent Bea sons styling.
Dear expectant mothers are urged to prepare for labor by using Mother's Friend to ease strain and discomfort. The advertisement claims it softens muscles and skin of the abdomen, relieves morning sickness, and offers an informational booklet free upon request from Hindfield Regulator Co. Dept. B, 140 Atlanta, Georgia.
The article describes highly fanciful boys wear in woolen and wash fabrics. It highlights Shakespeare and Tommy Tucker models with large collars, contrasting cuffs, plaited or yoked jackets, wide belts, and metal buckles. Fabrics range from serges and cheviots to chambrays and linens, with patterns like plaids and checks. Caps gain popularity over hats for spring and summer.
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