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Waterloo Evening Courier in Waterloo, Iowa

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This newspaper page contains 3 articles. Subscribers can read the full text of each article.

Newspaper

Waterloo Evening Courier

Location

Waterloo, Iowa, United States of America

Date

Jul 05, 1926

Page

2

Black family stores and growth of Waterloo empire

A historical article traces the rise of a Waterloo dry goods business founded by Mr Black born in Ballgreen Ireland in 1857. He built a large Waterloo operation from a small 1892 storefront to a fleet of eight motor trucks and a full service department by the 1920s. The piece notes relocations, annex growth, and modernizations including a warehouse, garage, basements and iceless refrigerators. It highlights family leadership, trust in advertising, and long neighborhood ties.

America Ohio Gladbrook Iowa Marshalltown Ireland Waterloo Ballgreen County Donegal Black Mr. Black Park Avenue

From Four Street Growth to James Black Dry Goods Era

The narrative traces a business's growth from a single 40 foot building to a large corner operation. Beginning in 1897 at 322 East Fourth Street and expanding through additions at 107 109 East Fourth, 101 to 1 Past Fourth, then settling as James Black Dry Goods Company in January 1902. The final location 201 209 East Fourth Street is described as a premier store in the region.

East Fourth East Fourth Street Iit J Fourth Street James Black Dry Goods Company Miele

Mr Black Advertising Contracts Grow Over Time

Mr Black began with a small space deal of 860.00 with the Waterloo Evening Courier. Now contracts call for about 40 000 inches of newspaper advertising per year, equating to roughly 300 full pages and many thousands of dollars, reflecting evolving views on advertising ideas.

Black Waterloo Evening Courier

Also Mentioned on This Page

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