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Newspaper
Waterloo Evening Courier
Location
Waterloo, Iowa, United States of America
Date
Jan 12, 1923
Page
14
A marketing piece explaining that true beauty soap means pure Ivory Soap with no added medicines colors or perfumes. It argues that cleansing power comes from pure soap not gimmicks and warns against fake beauty soaps sold with extra ingredients for higher price.
The soap is promoted as safe for fine fabrics and sensitive use. It urges readers to test for facial safety before trusting expensive garments, noting that a soap too harsh for the face is too harsh for delicate fabrics.
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