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Newspaper
Waterloo Evening Courier
Location
Waterloo, Iowa, United States of America
Date
Jan 07, 1911
Page
8
A Battle in Battle Creek over advertising and libel claims unfolds as Postum Works rebuts allegations from a New York attorney and the Weekly. The company details factory cleanliness, product ingredients, and advertising practices while dismissing sensational critiques.
Battle Creek Michigan December 30 1910 certify that all printed testimonials were backed by genuine signed letters and that the company has received over fifty thousand such letters. Signatories include M K How L J Lamson F C Grandin Kr M Sterrett M D Chesron Syer Harry B Burt TL C Tlawke C W Post with durations noted.
A lengthy rebuttal defends Postum and Grape-Nuts against charges of deceptive nutrition claims. It asserts no cure claims, explains calorie discussions, defends testimonials, and details disputes with critics and a weekly publication over alleged misrepresentation.
The writer recalls being attacked and defending with facts before the public. An appeal to higher courts follows a libel suit against the weekly seeking 500000 dollars. They claim Postum Grape-Nuts and Post Toasties are pure, beneficial, and sold with integrity and honest service over years.
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