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Newspaper
Waterloo Evening Courier
Location
Waterloo, Iowa, United States of America
Date
Feb 28, 1925
Page
13
A portrait of the average Iowa housewife as a daily newspaper reader and essential consumer. She shops, attends matinees, enjoys fashionable clothing, and raises healthy children in well equipped schools. Her buying power, rising from 1923 to 1924, underpins state commerce and advertising appeal.
An advertisement guidance piece targets the Iowa housewife, noting her high purchasing power and influence across home goods. It emphasizes reaching 550,000 families via 31 daily papers with total Iowa circulation of 580,272 and a combined rate of $1.82 per thousand, urging sellers to advertise in Iowa daily papers.
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