Des Moines Auto Show Opens With New Cars from 29 Factories
Waterloo dealers plan attendance as Des Moines Coliseum hosts a multi day auto show featuring products from 29 factories. The exhibit highlights new light sixes, affordable fours, and electric operated motor models. Special factory displays and nightly events align with chamber of commerce, Kitten entertainers, good roads night, and society night themes.
MENTIONED IN THIS ARTICLE
Waterloo Automobile
Des Moines
Coliseum
L. ©. McDonald
Baum-McDonald Auto. Company
A.R. Cash
Black Hawk Buick Company
A. J. DuMond
Kim Bolster
DuMond Motor Company, Inc
W. A
Des. Moines
Driving Easy for Women in 1928 Essex Cars Featured
The 1928 Hudson and Essex models are highlighted for women with features like a one piece steel steering wheel shaped for female hands and reinforced for strength. Interior details include velour upholstery, form fitting seats, burl walnut trim, a dash mounted starter, and a glass grouped instrument panel with indirect lighting. An Electro-lock anti theft device offers added security and convenience for women drivers.
MENTIONED IN THIS ARTICLE
Tor Car Company
Hudson
Essex
Iminor
Four Cylinder Cars Bring Roomier Bodies and New Styling
Bases on four cylinder cars, roomier bodies, lower hung chassis, vastly different radiator and hood lines and new color schemes.
Roller bearings for Victory Six drive pinion described
The Dodge Brothers Victory Six uses a straddle mounted drive pinion with one straight and two tapered roller bearings to control meshing with the ring gear. Pinion and ring gear are heat treated chrome vanadium steel. Also an advertisement for Morris Plan financing offers cash loans with low interest and simple fees.
MENTIONED IN THIS ARTICLE
Dodge Bros. Victory
Schierbrock Becomes Willys-Overland Distributor at Waterloo
Prank H. Schierbrock of North Platte Neb a former Willys-Overland dealer in Neola Ia buys the Overland-Waterloo company from R J Clemens. He will run the Schierbrock-Waterloo company and devote full time to the Iowa venture returning to Waterloo and surrounding territory with Whippet and Willys-Knight cars. He expects a bright business outlook for Waterloo and vicinity with strong Willys-Overland support.
MENTIONED IN THIS ARTICLE
Prank H. Schierbrock
North Platte
Neb
Overland-Waterloo Company
R. J. Clemens
Neola
Willys-Overland Automobile
BR. J. Schierbrock
Schierbrock Motor Company
Willys-Overland Distributors
Willys-Overland Organization
Waterloo
Whippet
Willys-Knight Motor Cars
Town
Schierbrock
Willys- Overland
Clemens
Overland-Waterloo
Willys Overland Whippet Promises Growth for Iowa Dairying Center
A speech lauds Iowa as the center of dairying and predicts ongoing growth and employment in the city, driven by manufacturing expansion. John N. Willys, president of Willys-Overland, touts the Whippet as a price-competitive, fully equipped car with unique mechanical features and notes its design set a standard in light car development.
MENTIONED IN THIS ARTICLE
Iowa
Willys-Overland
John N. Willys
Mr. Willys
Cheap tires cost more in long run says Dewey Strang
Dewey Strang of Standard Tire Co cites a trade journal predicting 1928 tire use at about two and a quarter tires per car, arguing that cheap tires drive higher long term costs. He notes renewed emphasis on reclaiming scrap rubber and warns merchants against stocking cheap “fire-cracker” tires as public preference shifts to quality products despite small price differences.
MENTIONED IN THIS ARTICLE
Dewey Strang
Standard Tire Co
General Tires
Waterloo
Akron
Victory Head On and Tire Strain in Modern Driving
The piece notes increased tire wear from rapid acceleration and frequent stops, plus severe strain on four wheel brakes as city driving demands more starts and stops. It discusses rising costs of tires and car prices, with estimates from about $2,000 to $3,500 and an average around $2,200.
Family of Seven Chooses Hupmobile by Secret Ballot
Tepor, an Oklahoma banker, notes a seven member family cast a secret ballot selecting Hupmobile as first choice after inspecting makes. R. S. Coley, Hupmobile sales manager, says the car’s impact stirred the motor world with thousands of buyers and rapid delivery interest.
MENTIONED IN THIS ARTICLE
Tepor
Oklahoma
Hupmobile
R. S. Coley
If Washington Lived Today He Could Travel Faster
Speculative note on how George Washington’s 1789 oath journey from Mt. Vernon to New York would compare to modern travel. It imagines Capt Malcolm Campbell driving a Napier Blue Bird at 206 mph and contrasts horse boats and stagecoaches with contemporary planes, ships, and cars. It also mentions Lindbergh and the Red Triangle emblem of the M O C A in England.
MENTIONED IN THIS ARTICLE
George Washington
New York
Mt. Vernon
Malcolm Campbell
London
Eng
Campbell
Daytona Beach
Fla
Washington
Fulton
Lindbergh
Also Mentioned on This Page
Auto Show
Moorish Castle
Waterloo Morris Flan Co
Bridge St
WY. Ae GC. A
America’s Nest
Dodge Brothers Four
Detroit
Dodge Brothers
NBC Red
Frank Collard Jr., Inc
Franklin Waterloo
Automobile Cornet
Dopce Brothers
Ton Commercial
Areful
Ton
Franklin
Graham Brothers
Waterloo, Iowa
Automobile
Gorner
Graham Brothers Trucks
Built By
Tench Division of
Dodwe Beothere, Luce
Dodge Brothers Victory
Hupp
Dodge Brothers Dealera Everywhere
Geo. Washington
Sir Arthur Yapo
England
Oli
Becaue
Iso-Vis
W. P. Renner
Sikeston
Missouri
Dever
W. A. Branscome
Geo. H Lee Co
Harney St
Omaha
Nebraska
Balsam Lake
Wis
John Boeks
Floyd Goodrich
Waterloo Concrete Corporation
A.dee
Standard Oil
Standard Oil Company
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