Waterloo Growth Aims At Prosperity Through Retail Expansion
Waterloo and vicinity should expect better business as growth hinges on citywide support and agricultural prosperity. The piece cites past population gains, rising farm prices, and widespread employment, arguing retailers must balance volumes and margins while managing rising costs.
MENTIONED IN THIS ARTICLE
Paul Davis
Waterloo
Owih
Water- 90
Middle West
Coolidge
Isbor
Llabor Isi
Waterloo store opening touts civic pride and growth
The letter outlines plans for a new Waterloo store with over one million dollars invested in property, fixtures and stock aimed at serving a 950000 trade area. It praises local banks, builders, and labor, stresses competitive pricing, broad service, and direct import sourcing to benefit the community and economy.
MENTIONED IN THIS ARTICLE
Joan G. Muller
Dir
Waterloo
Iit
Wall
Ireland
Mis
Fen
Secon
Far l Sterling 15 Product of Davis Store Training
Harl Sterling a Waterloo display planner begins operations at the new Davis Dry Goods store. He rose from errand boy to display manager and has won first prize in Waterloo Tribune window contests for two years. He demonstrated live model drape at the 1933 International Convention of Display Men in Cleveland and earned a prize.
MENTIONED IN THIS ARTICLE
Harl Sterling
Lmited
Lie Aapetacian
Ovar
Waterloo Tribune
Cleveland
Sterling
Waterloo Bos
Paul Davis
Fay
Mtr
Card System Tracks Coat Sales For Smart Buying
A store uses a daily card system to monitor coat sales by price, cost, gross and net profit after expenses. The method shows daily and monthly trends, revealing the average customer price and guiding season long buying decisions.
MENTIONED IN THIS ARTICLE
Mr. Davis
Davis
Fngtanea
Paul Davis Rise From Waterloo Clerk to Merchant Prince
Portraits of Waterloo’s Paul Davis line his rise from local dry goods clerk to head of a major department store. He credits printer’s ink and community support, recalls starting seven studies suits and overcoming prejudices with ready to wear. Fire, finance, and loyal partners shaped his career in commerce.
MENTIONED IN THIS ARTICLE
Paul Davis
East High
Matt. Parrott
John S. Glover Dry Zoods
Merchant Princes of
Waterloo
Mr. Davis
Hfe
John S. Glover
Glover
Paul
Mary Hartman
Iowa
J. D. Easton
Black
Davis
Timeclocks Placed in Basement Department
Employees register on timeclocks located in the basement accessible from the rear entrance. Stairs lead to the basement and time clocks, with lockers for wraps also in the basement. The piece notes high demand for a felt hat made of kasha cloth.
MENTIONED IN THIS ARTICLE
Fead
Display Windows Highlight Paul Davis Building Art Display
The Paul Davis building showcases eight large display windows and six entrance windows on Commercial and Fourth streets. Harl Sterling designed Italian renaissance inspired interiors with reversible walnut and cane stone backgrounds and arched wrought iron doors. Elevated lighting, tranom bar uplighting, and colored spotlights enhance merchandise presentation.
MENTIONED IN THIS ARTICLE
Fourth Street
Furether
Commercial Street
Also Mentioned on This Page
Paul Davis Dry’ Goods Co
Johnnie
Volunie
Satles
Altoget
Treludine i
Iinistry
Fawa
Gre
Glso Rejau
Cowards
J. F B. Jenson
Waterloo Savings Bank
John Miller
Leavitt & Johnson N Lonal Bank
Tack Hawk Ni Ulonal Bank
Farl Sterling
Davis Store
Printer’s Case
James Black
The
Black Dry Goods Company
Cal L. Kingsley
George FE. Lichty
Wilbur W. Marsh
John H. Leavitt
J. B. Sedgwick
Tra Rodamar
Paul Davis Dry Goods Company
Russell-Lamson
Bridge
Mr.Davis
Henry B. Allen
William T. Whitney
C. W. Mullan
B. P. Kimball
Gm Association of Dry Roads Merchants
Chicago
Marshall | Field & Co
This is just the beginning! Our collection holds over 300 years of history, including rare newspapers, obituaries, marriage records, birth records, and so much more—most of which you won’t find anywhere else!