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Newspaper
Waterloo Evening Courier
Location
Waterloo, Iowa, United States of America
Date
Feb 14, 1925
Page
13
An analysis portrays the average Iowa housewife as a daily newspaper reader who shops, attends matinees, wears fashion, and ensures healthy children. It notes Iowa leads literacy, describes widespread home electric, gas, and water use, and cites a 1924 crop value of 564 million dollars with rising buying power and receptiveness to advertising.
The Iowa Daily Press Association outlines standards of merchandising practice. It includes market study, retailer lists, introduction of sales reps, window display coordination, market investigations with confidentiality, retailer ad mentions, and optional mailed campaign letters at advertiser expense.
An advertising plea targets Iowa readers, describing the “above average” housewife as a prime buyer. It highlights purchasing power across goods from apparel to automotives and notes Iowa’s newspaper reach and cost efficiency for ads across 31 papers. The message emphasizes full market coverage and low duplication.
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