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Newspaper
Waterloo Evening Courier
Location
Waterloo, Iowa, United States of America
Date
Feb 01, 1913
Page
3
Scientific American notes rapid improvements in automobiles with better materials and alloy steels. Safer designs reduce weight while boosting strength, with lighter pistons and balanced crankshafts. Quieter valve mechanisms and fewer rattles mark the era, and faster gearing with silent chains accompany more complete equipment.
A Louisville Courier Journal snippet captures a stage star rebuffing gossip. Asked about diamonds and dukes, the actress requests to omit banalities and vows to discuss only ethical questions in any interview.
California shows insatiable appetite for Studebaker models, with Los Angeles and San Francisco branches each demanding 4.6 million dollars of 1913 Studebaker cars. Dealers plan eight special trains to ship cars, and Los Angeles hosts frequent half hour sales, while California accounts for about fifteen percent of national sales.
The Paige-Detroit Motor Car Company expands to improve owner satisfaction by relocating the Service Department to its own facility away from the main plant. The move follows two earlier expansions this year, as plant No. 2 builds engines for the 36 and 25 models while more space at plant No. 1 concentrates on the larger 36, with 5,000 units planned for 1913.
Imported long stroke motors gain popularity in America with designers pushing stroke to bore ratios. Two new models from one manufacturer appear for the coming season, measuring 3 3 8 by 6 and 4 1 4 by 7 respectively. Longer strokes have found success abroad, but real performance rests on road testing by owners.
The article discusses how magazines devote extensive space to automobile advertising. Manufacturers, parts makers, motorcycle builders, and machine components are all showcased with strong display ads. A recent Saturday Evening Post issue yielded substantial ad revenue, highlighting dealer benefits from widespread advertising.
G W Campbell at the local Indian headquarters expects 1913 to be a banner year, with 426 of 600 contracted machines sold. One and a half carloads of 1913 Indians already dispatched, and arrivals planned February and March. Campbell attends the Chicago Auto Show as more orders pour in. The 1918 Indian debuts the Cradle Spring Frame across 4 and 7 HP models, offering two riding positions and improved control after eighteen months of testing. Campbell oversees the northeast state district, covering about thirty five counties.
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