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Newspaper
Waterloo Evening Courier
Location
Waterloo, Iowa, United States of America
Date
Dec 24, 1928
Page
10
Waterloo merchants report season's volume near last year with 8-15 percent drop in sales but heavier per-customer spending keeps gross business favorable. Influenza and illness reduce shopper turnout. a lull today suggests Santa may have completed lists and is ready to ready to move.
Readable fragments list station call letters and program blocks for multiple markets. Highlights include national Christmas programs, orchestral concerts, family parties, and weather segments aired across Chicago Des Moines Cincinnati Minneapolis and other key cities with times and station lineups.
The clipped listing shows Chicago and other stations with various music and program blocks. A line references an American dirigible to be completed in 1931 and nearly twice as large in cable capacity as the Graf. The text is fragmented but points to a news summary noting the airship project and broadcast schedules across multiple stations.
The Strand presents Hit of the Show led by Jon E Brown a talky star in a backstage tale of Twisty a long awaited roadway performer Gertrude Olmsted and Gertude Aster shine alongside Vitaphone acts from Marlon Talley and the Metropolitan Opera stars plus Redmond and Wells in The Gyp and School Begins to end the bill.
Ralph Ince presents The Old Homestead starring Tom Post and Laura La Valliere at the Palace for three days, a rural comedy drama about a New England farmer seeking his missing son. Also showing Danger Street with Laura La Plante in Home James and a supporting cast including Delaney and Pearce.
Lon Chaney stars as Deadlegs in a revenge tale with a dark African setting and a twist revealing his target is his own daughter. The bill also includes Lionel Barrymore, Mary Nolan, Warner Baxter, skits by Jack Balin and the Merrymakers, and a Christmas themed vaudeville lineup with dancing and musical numbers. Movietone news and a Tiffany color classic round out the program.
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