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Newspaper
Waterloo Evening Courier
Location
Waterloo, Iowa, United States of America
Date
Dec 06, 1918
Page
10
A vintage promotional piece extols Aunt Jemima Pancakes as quick and reliable for busy mornings. It claims all ingredients are in the flour, needing only water and a hot griddle to yield tender, golden cakes in about two minutes. The ad targets busy bachelors and homemakers seeking fuss-free breakfast.
A lively family ad touts Aunt Jemima Pancake Flour as a cheap, nourishing breakfast choice for seven hungry children. It claims hot pancakes are healthful and inexpensive, offering three breakfasts for the price of one egg or meat, and suggests adding Buckwheat Flour for variety.
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