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Newspaper
Waterloo Evening Courier
Location
Waterloo, Iowa, United States of America
Date
Dec 03, 1925
Page
15
The listing inventories Silk Socks, Dressing Gowns, Ties, Military Brushes, Bill Folds, Military Cases, Cigar and Cigarette Cases, Poker Sets, Collar Cases, Bells and Buckles, Shirts, Gloves, Handkerchiefs, Golf Equipment, Pajamas, Sweaters, Tennis Rackets, Mufflers, Gladstone Bags, Wardrobe Trunks, Fountain Pens and smoking accessories with prices spanning from 25 cents to 115 dollars, indicating a broad department store stock.
The advertisement lists children’s gifts and apparel across store sections. Sweater sets from 4.95 to 7.95, Wool dresses 3.95 and up, booties shoes robes capes and more in the Infants and Juniors Department on the second floor. The Big Toyland on the sixth floor offers a fairy land of gifts and books in various prices.
Silk dept offers 40 inch plain printed and ombre georgette crepe scarves priced 1.95 to 2.75 per yard. West lengths in 36 88 40 inch widths list lengths 22 yards. 54 inch tubed gloss silk for teddies slips and step ins at 1.95 per yard. Velvets and brocaded metallics priced across complete range for gowns.
A short item notes kinds of sports and general cold weather wear available on the Main Floor. Readable text emphasizes apparel for various activities and seasonal outer garments.
Millinery $5.00 and up offers metallic silk satin hats and combinations. Holiday shoppers urged to visit the Millinery Salon on the Third Floor for complete stock in all colors and materials.
A catalog style list shows sweaters jewelry lingerie slippers silk umbrellas and women's millinery alongside prices for electric appliances carving sets tea services and dinnerware. The combination highlights affordable gifts from $0.50 to $25.00 with items like percolators waffle irons toasters and comfort accessories.
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