Wonder Bread the Science of a Perfect Loaf
Alice Adams Proctor details Wonder Bread as a scientifically developed loaf from Continental Baking Company. It promises flavor and dietetic value, firm slices, long freshness, quick even toasting, and a delicate crust achieved by special baking methods. The piece notes six million dollars invested in development and several million more in equipment and quality ingredients to supply twenty five million Americans.
MENTIONED IN THIS ARTICLE
Great Continental Baking Company
Continental
America
Wonder Bread Health Ad Claims Great Benefits
An advertisement touts Wonder Bread as a powerful energy food with over 1100 calories per loaf and added protein calcium and phosphate. It argues the bread strengthens bones and teeth supports growing children and mental activity and claims nationwide availability and a $6 million investment in development. It urges readers to buy a loaf today and be delighted by its health advantages.
Wonder Bread Earns Good Housekeeping Seal in Slo-Bake
Local women eagerly await the trusted Good Housekeeping endorsement for Wonder Bread. The magazine’s thorough tests show Wonder Bread contains more milk, uses heart of wheat flour, and is baked slo to seal in goodness, offering a high quality loaf praised for purity and nutrition.
MENTIONED IN THIS ARTICLE
Northwest
Southwest
Good Housekeeping
Thea Good Housekeeping Bureau
Happy Wonder Bakers radio program on WEAF network
The Happy Wonder Bakers announce a new weekly feature with a nationally known musical star as guest entertainer. The Wonder Period promises one of radio's most musical entertainments and invites listeners to tune in next week and throughout the coming year.
MENTIONED IN THIS ARTICLE
WEAF
Toaster Test Proves Wonder Bread Browning Advantage
A simple kitchen test compares Wonder Bread with ordinary bread. Toast slices the same duration and notice Wonder Bread browns evenly while the other remains only partially browned. The claim invites readers to try the experiment themselves.
New Sandwich Booklet Free to Women Here
Alice Adams Procter of the Continental Food Authority offers a free booklet to local women describing popular sandwiches for bridge luncheons and teas. It includes jar dineer and bacon sandwich Russian style recipes, plus meal ideas. A caveat notes to use Wonder Bread for best results and thin slicing.
MENTIONED IN THIS ARTICLE
Alice Adams Procter
Continental Food Authority
Mrs. Proctor
Also Mentioned on This Page
Alice Adams Proctor
Alice Adamis Proctor
Wonder
Happy Wonder Bakers
WOC
Campbell Baking Company
Commercial St
Waterloo
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