Backing Up Statements in Advertising Promos
An ad asserts stricter honesty in claims and promises. It urges public confidence through printed promises and notes careful backing of all statements. It highlights a surplus holiday goods closure sale.
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Newspaper
Washington Star
Location
Washington, New Jersey, United States of America
Date
Jan 07, 1904
Page
2
An ad asserts stricter honesty in claims and promises. It urges public confidence through printed promises and notes careful backing of all statements. It highlights a surplus holiday goods closure sale.
Our store announces a final clearance to close out surplus holiday stock. Prices have been slashed across almost every department to make room for new goods. Desirable items remain at unprecedented underpricing after Christmas selections.
The column records New Year greetings and visits including Miss Celeste Riddle hosting guests, Miss Edna Wotsted and Miss Katie Coleman spending New Year’s at Chancewater, Victoria Perreiah of Chancewater and Miss Louisa Bowlby’s health update. Household news from Orange resident Louisa Bowlby and social calls by Hartzel and Feng Toth are noted.
Local notes report social gatherings at a New Year party on Church Street and neighbors gathering for a week of prayer at the Presbyterian church. Updates include residents moving back home, a fire on Church Street extinguished before responders arrived, and various visitors and service members noted in the area.
A fragmented Valley and West Portal column notes arrivals such as Charles Burrill the new invesor and Joseph O'Hara performing various crafts. It mentions Howard Reed moving to Antae Freightown, a shooting match on route for Asbury, frigid temperatures, miner support, a large turnout, and social events led by superintendent N. Vanatta. Erastus Sterner to occupy Jacob Willover farm this spring. Fohi Htnwls to move to Phi lempabarg.
Beattiystown reports visitors from Newark and New York as Stewart Morshon and Robert Morshon stay with relatives. Mrs Stowsart Brown and children visit family. measles affect Henry Johnson as Walter Skinner spends a week in New York. Bliss Ort and others host guests from Shurs ony.
Columbia notes recount Errnest Dietrich of Roseville visiting his brother and family, with guests including Mrs AL. Lingsman and the Brigermans. Frank Davidson returned from a store trip, and many locals attended the New Year’s Eve gathering at Chavies Newbaker’s. No significant incidents reported.
A Georgia church reports dramatic savings using a mixed paint formula of Lonemin and Saithiea Palit plus Hased oil, costing under $1 per gallon. The notice claims widespread use, noting other houses also benefited with small quantities mixed locally and sold by various regional merchants.
Local residents and visitors are noted in a stream of greetings and updates. Families including the Fikhel, Lester, and Kerr households share travels, weddings, and visits around Marksboro and nearby towns with multiple mentions of kin and friends. The Week of Prayer at the Markshoro Church is highlighted, along with January 7 preaching by Rev. Ta. Tignan and a wedding at Blairstown's Frook Ye Grove.
An old advertisement touts Rexall Dyspepsia Tablets to relieve indigestion and dyspepsia. It claims quick stomach relief, promotes digestion, and offers a money back guarantee if not cured. The copy references health benefits and retail pricing.
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