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Newspaper
Washington Star
Location
Washington, New Jersey, United States of America
Date
Apr 27, 1911
Page
7
The store invites customers to compare colors weaves and patterns of new wash goods. Emphasis on broader color ranges and greater variety of fashionable exclusive effects not seen in prior seasons. Customers urged to visit and take time to see the display.
A photograph shows the garment department at Bush and Ball Easton in Boston under Mow Copp. Coral pink decor and electric lights fill pillars while platforms display gowns and wraps. An orchestra provided daily music as Willian Riker decorated the store and the event drew strong citywide interest. The Dry Goods Economist in New York praised the feature.
Fashion notes describe hats featuring roses and feathers as the season’s key statement. Statement trims include ribbons and floral sprays arranged lavishly, with designs centering roses and feather trim on one side and a small spray on the opposite brim or crown for balance.
The advertisement touts new rug designs with rich oils for a luxurious look. It claims superior thickness and quality not seen before and urges readers to act quickly for featured sizes and pricing.
A garbled ad lists curtain fabrics and window treatments including lace nets Swiss cretonnes damask and tapestry. It promotes low prices on curtains draperies and upholstery fabrics with a range of decorative options for home interiors.
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