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Newspaper
Washington Post
Location
Washington, Washington Dc, United States of America
Date
Oct 29, 1911
Page
9
The Greater Palais Royal debuts in Washington as a model shopping place. Report notes a transformed building with vast interior height and depth, new low fixtures, and bright tungsten illumination. Window transoms cast prismatic daylight and a soft glow to the showroom.
Marble stairs lead to a two story balcony housing a well stocked book store a daily attended optical department and grooming parlors. The basement under sidewalks on Eleventh and G street provides daylight from prismatic lights with a toy store candy department and refined glass and bric a brac departments nearby.
The article describes extensive store renovations on the second floor including silks dress goods sewing machines shoes and boys clothing. It highlights new Queen Quality shoes satin opera shoes and Little Wonder shoes for children and a complete boys shop featuring Sam Feek clothes, assortments of furnishings and tailored skirts on order. Notable departments include millinery table linen and bedwear flannels and a Corset department with Le Adria fashions and a professional corset demonstration tomorrow.
An ad notes a 1900s store floor of 19 000 square feet with no partitions offering furniture and home furnishings. It promises fair prices and agreeable on account terms via the Greater Palais Royal and highlights items such as shedwear table hints silverware china and glassware. The office is on the same floor and arrangements can be made to serve every room in the home.
The article outlines unseen features for an ideal store including electric lighting, elevator tuning, and winter heating from boilers and machinery. A thorough ventilation system circulates air, sprays water to cleanse and cool, and thermostats regulate temperature on each floor. Automatic ice machines maintain drinking water at set temperatures, while fountain water quality is preserved. Daytime lighting and improved electric lamps at night are highlighted as key design elements.
Description of a modern store retrofit featuring a spiral package chute delivering goods to the basement, electric dumbwaiters moving garments to/from the workshop, fireproof trash chutes, an enclosed fireproof gateway, and a sprinkler system to enhance safety and speed in handling money, checks, and merchandise.
The greatly enlarged offices on the flat floor with a branch post office and mezzanine parlor rooms will be a boon to visitors and workers. The fifth floor houses two hospital rooms, a large dining room, a chef for store workers, well lighted rooms for commercial men, and sanitary workrooms for the millinery department. The New and Greater Palais Royal nears the store ideal, a matter of congratulation for patrons and the proprietor alike.
The Greater Palais Royal opens tomorrow and staff enthusiasm shines as department chiefs reveal planned wonders. Leather goods from a famed importer, handwoven art pieces, and new book mezzanine setup promise a memorable launch despite candy department glass cases arriving late.
A visitor entering via the U Street door is drawn to glittering jewelry in mahogany cases, a long 50 foot New Neckwear aisle, and knitwear with Richelieu seamless garments. The ride men vest, lizard ornament, Mary Garden perfume, Venice laces, Duchess lace robes, and lace handkerchiefs highlight a grand department layout with mirrored ceilings and crystal displays, illustrating an elegant, expenseful retail atmosphere.
A vast store with a notable collection of china from around the world and cut glass. Elaborate pieces cost nearly as much as gas and electric domes Alt to grace 2 palace. Copper brass iron tin wares and a thousand and one house furnishings, costing pennies but saving time and trouble for housewives.
A Washington men s wear shop opens as a new addition to The Greater Palais Royal. Described as a typical man s store with own show windows a special door and a force of young men. It promises bountiful stocks of the latest and best in men s apparel to attract patrons.
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