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This newspaper page contains 6 articles. Subscribers can read the full text of each article.
Newspaper
Washington Evening Journal
Location
Washington, Iowa, United States of America
Date
Sep 07, 1922
Page
5
The Journal offers 100 dollars in cash prizes for the best advertisements written by local readers. The contest aims to improve understanding of effective advertising and encourages community involvement in reading Washington merchants' ads.
The event closes December 10, 1922 and is open to any man woman or child outside the local business circle. Merchants and regular advertising writers are barred. At closing, competent out of town judges will be procured to award prizes.
A brief guide explains ad writing as simple and direct. It emphasizes using plain facts, analyzing appealing ads, and crafting one like them without relying on clever tricks or originality.
The article lists cash prizes for an advertisement competition. First prize is $40 for the most effective ad, second $20, two more prizes of $10 each, and further awards of $5 to two entrants and $2.50 to four entrants.
Readers are guided to pick a participating Washington advertiser and meet the manager. They must gather product details, prepare an ad, and secure the merchant’s approval before submission. Once approved the ad appears in the Journal with the entrant’s name and automatically enters the contest.
The Journal offers ad preparation guidance including illustrations and display examples. Contestants may submit one advertisement per store with copy prepared individually and subject to merchant edits. Size and policy adjustments are arranged with merchants, with ongoing ad-writing tips forthcoming.
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